The System Of Objects
The System of Objects is a tour de forceāa theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day. Pressing Freudian and Saussurean categories into the service of a basically Marxist perspective, The System of Objects offers a cultural critique of the commodity in consumer society. Baudrillard classifies the everyday objects of the ānew technical orderā as functional, nonfunctional and metafunctional. He contrasts āmodernā and ātraditionalā functional objects, subjecting home furnishing and interior design to a celebrated semiological analysis. His treatment of nonfunctional or āmarginalā objects focuses on antiques and the psychology of collecting, while the metafunctional category extends to the useless, the aberrant and even the āschizofunctional.ā Finally, Baudrillard deals at length with the implications of credit and advertising for the commodification of everyday life. The System of Objects is a tour de force of the materialist semiotics of the early Baudrillard, who emerges in retrospect as something of a lightning rod for all the live ideas of the day: Batailleās political economy of āexpenditureā and Maussās theory of the gift; Reismanās lonely crowd and the ātechnological societyā of Jacques Ellul; the structuralism of Roland Barthes in The System of Fashion; Henri Lefebvreās work on the social construction of space; and last, but not least, Guy Debordās situationist critique of the spectacle.